Company DescriptionM3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and AmazonRanked in Forbes’ 2020 Global 2000 list of the world’s largest public companiesM3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 IndexListed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiativesM3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.Due to our continued growth, we are hiring for an Performance Marketing Specialist at M3 Global Research, an M3 company.About the Business Unit: M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.M3 Global Research maintains ISO 20252 and 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. M3 services incorporate all of the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors. Job DescriptionThe Performance Marketing Specialist is crucial for spearheading initiatives within the Acquisition team to expand panel membership through strategic and data-driven digital marketing campaigns. This role emphasizes collaboration with various divisions including Analytics, Engagement, and Customer Support, ensuring seamless execution and optimization of acquisition strategies.ESSENTIAL JOB FUNCTIONS:Develop and execute targeted digital marketing campaigns aimed at panel membership growth, utilizing data insights for optimization.Work in tandem with Analytics to leverage campaign performance data, applying findings to refine and enhance acquisition efforts.Engage with cross-functional teams, particularly the Engagement division, to align on messaging and ensure a cohesive approach to member recruitment.Identify automation opportunities within acquisition processes to increase efficiency and reduce time-to-market.Monitor and adjust campaign strategies based on performance metrics and team goals, ensuring alignment with the broader organizational objectives.Responsible for the comprehensive management of the marketing budget, including the allocation and tracking of funds by acquisition tactic and specialty. This entails rigorous monitoring of spend against performance to ensure optimal allocation of resources and maximize return on investment.QualificationsBachelor’s degree in Marketing, Business, or related field, with a strong foundation in digital marketing strategies and data analysis.Demonstrated experience in performance marketing, with a focus on acquisition and a proven track record of meeting or exceeding targets.Exceptional analytical and project management skills, with the ability to collaborate effectively across diverse teams.Creative problem-solving abilities and a commitment to innovation and continuous improvement.Experience in B2C marketing, especially within the medical community and digital channels and performance marketing tools.Additional InformationAbout M3USAM3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems. Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements. Embrace the chance to drive change with M3 USA.*M3 reserves the right to change this job description to meet the business needs of the organization#LI-JM1#LI-Remote